about us

 

Closeup combines lasting freshness with sensational flavours and the power to brighten your smile – giving you the confidence to get closer.

 

Closeup is designed to deliver longer-lasting fresh breath, whiter teeth and a more confident smile – and each one of Closeup’s extraordinary toothpastes is made to leave your mouth feeling irresistible.

 

The brand has made an impact ever since it launched in 1967 with a bright red, spicy-flavoured gel – the first toothpaste with built-in mouthwash. And its unique formulas continue to stand out from the crowd.